The SOM Institute has conducted surveys to collect research data and presented annual trend analyses on public opinion and media habits in Sweden since 1986. The Institute's analyses are often referred to in the public debate in Sweden and are used to form many important decisions influencing Swedish society.
Every year, the SOM Institute conducts a number of independent studies – nationally, regionally and locally – in an effort to identify changes in the ways Swedes behave and feel about different things and why these changes occur.
Every year, about 30 000 people living in Sweden, between the ages 16 to 85 years, are randomly selected to participate in the SOM surveys. If you recieve one of our questionnaires in the mail, we would be most grateful if you would take some time to fill it out.
Over nearly 30 years of work the SOM institute has gathered a unique amount of comparable data on and analyses of the Swedish people. Several of our time series go back to the first year of the surveys in 1986. Making the data accessible to anybody interested in the findings is important to the SOM institute.
Most SOM analyses have been published in various widely available publications. Most of them are written in Swedish, but some reports are also available in english.
Here, you can find selected and adapted information if you are a:
The SOM Institute
S-405 30 Gothenburg
413 13 Gothenburg
46 (0)31 786 3300
46 (0)31 786 4780